Marketing Strategy: A Decision Focused Approach 7th edition
ISBN:0073381152
ISBN13:9780073381152
Publisher:McGraw-Hill/Irwin
Authors:Orville C. Walker, Orville C. Walker, Orville Walker, John Mullins, John W. Mullins, Harper W. Boyd, Harper W. Boyd Jr., Jr. Boyd
Marketing Strategy: A Decision Focused Approach Description
Marketing Strategy: A Decision Focused Approach 7 Edition Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.